Business Franchise Australia


Choice Hotels Asia-Pac Gold Awards celebrates accommodation excellence.


Leading hotel group Choice Hotels Asia-Pac is delighted to announce its 2023 Gold Award Winners across Australia and New Zealand, celebrating excellence in customer service and exceptional guest experiences at properties from Perth to Mackay, and many places in between. Choice Hotels Asia-Pac CEO Trent Fraser said the travel industry across 2023 continued to exceed expectations, leading to a successful year for all hotels within the group. 


“The 2023 Gold Awards recognise 19 of our highest-performing properties that have continued to provide exceptional customer service, achieving the highest LTR (likelihood to recommend) scores from their guests,” said Mr Fraser. “The Gold Awards are an important milestone for Choice Hotels Asia-Pac to celebrate the success of our hotels across the franchise and it’s exciting to see the continued strength of these hotels across 2023” Mr Fraser added. 


“We hope the 2023 Gold Awards will inspire Australians and New Zealanders to travel to a new and exciting location they perhaps haven’t been to before and experience excellent customer service and value for money across our network,” said Mr Fraser. The Choice Hotels Asia-Pac Gold Awards are measured on a ‘Likelihood to Recommend’ (LTR) metric, calculated using customer feedback, combined with franchisee engagement in initiatives such as the Choice Privileges rewards program, corporate social responsibility partnerships and marketing promotions throughout the year. The nominees are judged by a panel from the Choice Hotels Asia-Pac executive team.