Leading hotel franchise group Choice Hotels Asia-Pac has announced its 2024 Gold Award winners,
celebrating exceptional performance and steadfast dedication to the guest experience throughout
2024 at properties across Australia and New Zealand.
“The Gold Awards recognise those hotels that have gone above and beyond in 2024,” explains Choice Hotels Asia-Pac CEO Trent Fraser. “This includes exceeding business targets and achieving the highest likelihood to recommend (LTR) scores, calculated using customer feedback, active engagement in initiatives such as the Choice Privileges rewards program, corporate social responsibility and sustainability initiatives, and embodying the broader values of Choice Hotels.”
“We take pride in acknowledging and celebrating the teams behind the delivery of exceptional hotel
experiences that allow our guests to experience more, from city-centre stays to regional
destinations,” says Fraser. “We hope the 2024 Gold Awards will inspire Australians and New
Zealanders to travel to new and exciting locations they perhaps haven’t been to before, and
experience excellent customer service and value for money across our network”.
The 20 hotels recognised with Gold Awards will now advance to compete for Choice Hotels Asia-Pac’s Hotel of the Year Awards, set to be announced in March. These awards also include accolades for Best New Hotel, General Manager and Rising Star, with the nominees evaluated by a panel from the Choice Hotels Asia-Pac executive team.
Choice Hotels Asia-Pac has more than 300 hotels across the Asia-Pacific region, representing more
than 25,000 rooms and making it the region’s largest hotel franchise group. Brands under the Choice
Hotels banner include the Ascend Hotel Collection, Clarion, Quality, Comfort and Econo Lodge.
www.choicehotels.com.