Business Franchise Australia


Choice Hotels giving Australians the chance to win a million dollars

Last Friday Choice Hotels Australasia’s team were out in force in the customary (if a little cheeky) hotel attire – robe and slippers, helping people enter the draw for the chance to win a million dollars.

Descending on Federation Square, in Melbourne’s CBD, the group entered almost 1,000 people into the draw for the life changing competition that is running until 27 November, 2013.

Throughout November Australians have been encouraged to enter the promotion for the chance to open a hotel door to a million dollars just by signing up to Choice Hotels loyalty program Choice Privileges. Existing members receive an entry into the competition for every accommodation booking made throughout the competition period.

Choice Hotels Australasia’s, General Manager, Sales & Marketing, Aileen Cobern, who was onsite at Federation Square on Friday, said she was excited to see the team out in force.

“It was great seeing the team at Federation Square today, there was a lot of excitement in the air as visitors entered the draw. Everyone had a good laugh at our attire also,” said Cobern.

The promotion will run across all 230 Choice hotels located nationally, with one person winning return flights to Melbourne and two nights accommodation at the Clarion Suites Gateway. While there, they will pick one key from a pool of 250 keys, one of which will unlock the million dollars.

Those who couldn’t make it along to Federation Square can still enter online up until 27 November, 2013 at

Choice Privileges members can earn points to redeem for free nights at 6,000 Choice hotels worldwide. In addition, Choice Privileges members can enjoy other benefits including express check-in and check-out, exclusive competitions and promotions and discounts from Choice’s car hire partners. For more details on the loyalty program please visit

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