City Cave Float & Wellness Centre, an Australian-owned franchise, has confirmed its expansion into Victoria later this year. 



This will be the brand’s fourth Australian territory, with 46 centres currently open across QLD, NSW & NT. 

It’s clear that the City Cave team has demonstrated their dedication to growth and profitability, with multi-site owners jumping on board to secure more City Cave territories. 

Multi-site owner Damien Coppolecchia will invest in his 7th City Cave location, and is keen to be one of the first to launch into the Melbourne market after the end of financial year. 

“It’s exciting to be one of the first City Cave’s to enter the Victorian market, it’s been great to have the opportunity to expand in Melbourne and to get the first pick of territories,” said Coppolecchia. 

“City Cave as a brand particularly matches the Melbourne audience, with the concept of Float Therapy being well established, and Melbourne’s demographics really complement the City Cave business model,” 

“We have the chance to break into an already established Float Therapy market with the advantage of providing an entirely different experience than traditional float therapy pods, as well as the offering of Infrared Sauna and Massage.” 

Sydney-based Head of Franchise Development, Liz Seeto, said the City Cave Development team has a variety of amazing location offers secured in Victoria. 

“2022 saw us expand our City Cave HQ Development team to keep up with the demand of centre openings,” Seeto said. 

“We have 3 new developments on track for opening mid 2022 in Victoria, with plenty of additional pre-approved sites ready to go,” 

“These locations will be a minimum of 200 square metres in size, with all of the trademark features that our customers enjoy about our facilities, such as our lovely relax rooms,

well-appointed private Float Therapy and Infrared Sauna rooms, and natural wood and stone finishes.” 

CEO and Co-Founder Jeremy Hassell has said it couldn’t be a better time to franchise with City Cave for those looking for a new business opportunity.