CLARK CLEANING OFFERS FRANCHISEES ACCESS TO HIGH-GROWTH SECTOR
Clark Rubber, one of Australia’s most iconic retail brands, has announced the launch of a new range of commercial-grade cleaning equipment, chemicals, and consumables, giving its franchisees across Australia access to a high-growth sector and a new recurring revenue stream.
As the brand celebrates more than 80 years of serving Australians, this growth phase reflects the company’s commitment to innovation and expansion—not just for the business, but for every franchise partner. It opens the door for franchisees to expand their offer, tap into local business demand, and diversify beyond traditional pool, foam, and rubber sales.
With an extensive network of over 60 locations nationally, Clark Rubber CEO Anthony Grice says the company is perfectly positioned to meet the demand for premium, cost-effective cleaning supplies across Australia. “This new category offers a significant commercial opportunity for our franchise network,” he explains.
“It allows them to access the $19.8 billion commercial cleaning market while continuing to leverage the brand strength, support systems and operational expertise Clark Rubber is known for.”
Grice says this launch is a real disruption in the commercial cleaning sector, as it introduces a “modern, forwardthinking solution in a traditionally conservative market”.
“We believe this will empower our franchise partners with comprehensive training, marketing support, and product supply, while also offering B2B sales opportunities, streamlined sourcing, and the ability to deliver consistent, highperformance results to businesses, schools, trades, and more,” he explains.
Powerful partnerships and sustainable solutions shaping the future of commercial cleaning
The new cleaning product range is powered by strategic partnerships with some of Australia’s most trusted names, including Oates — founded in 1930 and now Australasia’s leading supplier of cleaning tools — and Whitley Chemicals. It also features an exclusive line of Clark Cleaning Chemicals.
“These collaborations bring together global innovation and Australian-made reliability, reinforcing our commitment to quality and strengthening our position in the market,” says Grice.
“By prioritising sustainability and supporting local supply chains, we’re delivering a progressive, customer-first alternative in a traditionally conservative industry.”
This sentiment is echoed by Andrea Grassini, General Manager Professional ANZ at Freudenberg Home & Cleaning Solutions, which acquired Oates in 2017.
“We’re proud to partner with Clark Rubber, an iconic Australian brand known for its focus on quality, innovation, and sustainability,” says Grassini.
“At Freudenberg, we share the same vision — to be the first sustainable choice for cleaning professionals through superior, innovative solutions that ensure clean, safe facilities with maximum efficiency.”
As awareness grows around the environmental impact of traditional cleaning practices, Clark Cleaning Bio-enzyme Chemicals offer a smart, sustainable alternative. Formulated with natural enzymes and microorganisms, these biodegradable products break down organic matter and decompose into harmless substances, reducing long-term waste without compromising on performance.
“We believe businesses shouldn’t have to choose between quality and sustainability,” adds Grice. “This range empowers professional cleaners and facilities teams to achieve the highest standards of hygiene while reducing their environmental footprint.”
Unlocking new growth opportunities for franchise partners in commercial cleaning
Clark Cleaning offers franchise partners the opportunity to tap into the growing demand for high-quality cleaning products and services, diversify their portfolios, and drive B2B sales for increased profitability.
“For new franchise partners, this launch further solidifies Clark Rubber’s leadership in both retail and commercial cleaning,” says Grice.
“Joining our network means becoming part of a trusted, iconic Australian brand with a strong, expanding product portfolio and comprehensive national support.
Clark Rubber is committed to offering our customers an end-to-end solution for their cleaning needs, combining convenience, quality, and environmental stewardship in a way that sets us apart in the market.”