COLD HARD CASH? COLD HARD ROCK?
This summer, it’s all about choice.
Choose your ice cream, choose your Mix In and you could win!
Cold hard cash or cold hard rock, what are you going to choose this summer?
Bringing in the New Year in style, Cold Rock Ice Creamery is continuing the New Year celebrations, giving customers the ultimate Cold Rock choice: to win $10,000 cash or a $10,000 diamond.
Officially kicking off today, the Cold Rock Summer campaign is calling for customers far and wide – mum, dad, kids, teens and ice cream lovers alike – to get on board, asking fans to purchase their favourite Cold Rock ice cream Mix In combination, and go in the running to win a giant wad of cash, or a nice big chunk of bling; $10,000 dollars or a brand new diamond.
Open to customers who purchase a Cold Rock ice cream product between 6 January and 14 February 2014, eligible entrants will receive a unique entry code.
Housed on the Official Cold Rock Ice Creamery Facebook page www.facebook.com/officialcoldrock, entries will be recorded via a custom-‐built application.
Cold Rock CEO Stan Gordon is pleased to continue Cold Rock’s customer choice proposition, and excited to see which choice wins out; cash or diamond:
“Cold Rock is much more than an ice cream dessert. We’re all about having fun, enjoying a treat, giving our customers an experience and the opportunity to be the decision makers… right down to the prize they win!” he said.
One lucky winner will be drawn and announced on Tuesday 25 February 2014.