Concept store brings helloworld to life
Today, Jetset Travelworld Group (JTG) has provided a glimpse into the future of helloworld stores.
A 77m2 concept store was showcased to delegates at the Melbourne Convention and Exhibition Centre as part of the 2013 JTG Owner/Managers Conference.
The announcement comes as refreshed signage is rolled out to helloworld stores around Australia. Over 100 locations are to receive helloworld signage and new branded elements before the end of the year, with full store upgrades to reflect the concept set to begin in 2014.
Rob Gurney, JTGCEO, says he is very pleased to reveal the new store design to the Australian marketplace as helloworld nears 200 locations, with agreements for a further 100 stores currently underway.
"We've designed the new helloworld stores to be bright, open and inviting. For example, every store will have areas for customers to conduct their own research should they choose to. Our experienced consultants will be on hand to provide them with inspiring and personalised travel options as they require it."
"By allowing people to plan their holiday at their own pace and promoting collaboration and transparency throughout the booking process, we intend to make every part of the travel experience more convenient and enjoyable," says Gurney
Gurney says he expects the innovative and modern store designs to drive increased traffic flows, sales and repeat customer visits for helloworld outlets around Australia.
“Our vision is that helloworld will offer Australian travellers unparalleled convenience, industry-‐leading service and the best value, tailor-‐made holidays. Our new stores form a key pillar of that promise," says Gurney.
To align with the new-‐look stores, helloworld will introduce updated brand collateral and new advertising campaigns to reflect its fresh, contemporary approach shortly.