Crust Pizza is introducing an exclusive range of three limited-edition pizzas to its menu in partnership with fellow Retail Food Group brand Rack’em Bones BBQ Ribs, a market leader in the emerging virtual kitchen category.
The three new pizzas, which are available at Crust Pizza until October 8th, blend the Rack’em Bones mastery in southern USA smokehouse meats with the Crust Pizza premium pizza offering to create a unique and authentic flavour offering that will elevate the takeaway pizza menu.
Crust Pizza Marketing Manager Zak Marr said the new flavours, which are inspired by a Tennessee smokehouse and are a nod to the American-style “low-and-slow” barbeque trend, present an opportunity to bring an exciting new dining experience to pizza lovers around Australia.
“Rack’em Bones is a brilliant new concept and a market leader in the emerging virtual kitchen category, fast becoming the leading virtual ribs outlet in Australia since its launch in late 2022.”
“When our commitment to innovation, focus on premium ingredients and deep desire to develop unique flavour combinations meets the Rack’em Bones melt-in-your-mouth BBQ ribs and finger-licking wings flavours, an authentic smokehouse experience is the delicious result and we know our loyal customers will sink their teeth into this collaboration,” he said.
To celebrate the fusion of the innovative flavour profiles that are unique to each brand, two new sides will also be added to the Rack’em Bones menu – the Peri Peri Wings and the Peri Peri Chicken Loaded Chips, both served up with Crust Pizza’s famous Peri Peri sauce.