Cover Story: Chooks
This article appeared in Issue 1#2 (Jan/Feb 2007) of Business Franchise Australia & New Zealand
“With 29 stores in the franchised group – 27 in Western Australia and 2 in Queensland, CHOOKS fresh & tasty carefully examines the most efficient and cost effective methods of achieving success and profitability for its franchisees.”
CHOOKS fresh & tasty is using its rural heritage and unashamedly ‘low-cost’ operating principles to set a new standard in good eating and good business across Australia. CHOOKS fresh & tasty’s early success was due to the quality of its cooking and this is a lesson that was never forgotten. In order to meet the demands of people living near its stores, CHOOKS fresh & tasty is continually demonstrating that it can provide customers with ‘fresh and tasty’ chicken.
Unlike most of their competitors, the menu includes both fried and barbequed chicken and CHOOKS has not compromised on the quality of the ingredients they use. Customers are enticed by the tender, juicy difference.
With 29 stores in the franchised group – 27 in Western Australia and 2 in Queensland, CHOOKS fresh & tasty carefully examines the most efficient and cost effective methods of achieving success and profitability for its franchisees.
Managing Director and Founder of CHOOKS fresh & tasty Mr Steve Hansen who has over 20 years experience in the fast food industry is incredibly passionate about his business and has had extensive experience in franchising.
“CHOOKS fresh & tasty has a franchising model that has been working successfully for 16 years, and our group has doubled in size in the past 18 months,” he said.
“Because of our cost effective operating methods, you are most likely to find us in local shopping centres than in high rent stand-alone stores on main roads, which allows us to offer the best quality products at more competitive prices.”
Hansen’s honest and down-to-earth style has drawn great executives to the business such as CHOOKS fresh & tasty’s General Manager Ms Linda Steele; WA Franchise Woman of the Year 2006 and Mr Marcus Delany; who was awarded WA Franchisee of the Year 2006.
“Working with CHOOKS is a major highlight of my career as the business has undergone massive changes during this time including a full re-brand to CHOOKS which has helped propel the growth of the company from 15 stores to 29,” Ms Steele said.
“After recently and successfully expanding in Queensland, we are looking forward to opening more CHOOKS fresh & tasty stores across Australia.”
With a continuing demand for its quality products, CHOOKS fresh & tasty are achieving phenomenal success in both country town and suburban locations.
For further information visit www.chooks.com.au