Cover Story: Contours

By Wendy Laursen

This article appeared in Issue 1#1 (Nov/Dec 2006) of Business Franchise Australia & New Zealand

Women are healthier, wealthier, and wiser than ever before.

The 2006 Australian Bureau of Statistics analysis of social trends reported that women in both full and part-time employment are working longer hours than their counterparts of 20 years ago. Women in their fifties are more likely to have adult children still living at home, more likely to have a tertiary education, and are more likely to enjoy good health and a longer life.

This is no surprise to Dave Hundt, director of the leading women’s fitness franchise Contours.

“We are the first Australian company to effectively market a low cost express fitness concept to women between the ages of 35 and 75 and they are signing up in droves for what is an easy, non-intimidating fitness approach,” he said.

Contours offers an individually tailored 29 minute workout for busy women. Promoted as ‘gym without the jims’ and ‘fitness without the fanatics’, their women-only fitness studios provide a personalised service that includes weight training and diet guidance in a friendly, chatty environment.

The latest weight bearing training equipment, supported by Osteoporosis Australia, ensures that women continue to advance in their fitness and the positive and negative resistance of weights provides twice the benefit of the hydraulic equipment used by competitors.

Contours already has over 10,000 members across Australia. The franchise has grown rapidly with 107 franchise opportunities taken up in their first 15 months of operation and they are now entering the New Zealand market.

Contours is teaming up with the experienced health magazine publisher Kris Abbey to launch its own health-focused glossy called Balance. The magazine will cover both conventional medicine and alternative therapies with articles by health care professionals providing all the facts on the latest health developments.

Contours has a simple, yet successful business model supported by experts in the Australian market and legislative environment. “We offer our franchisees an entire operating system as well as an Australian based team to support them in set-up, training, day-to-day operations, and marketing,” said Hundt.