Degani poised for growth with new Franchise Development Manager
Melbourne café chain Degani has taken another important step in its national expansion plan with the appointment of Franchise Development Manager Tanya Kanaris.
After joining the team in January, Ms Kanaris has hit the ground running, working with CEO Daniel Gallo to transition Degani to a franchise model business with a strong national presence.
“I am excited about the opportunity to work with the Degani team to bring something new and unique to the retail café space,” Ms Kanaris said.
Degani currently operates 70 cafes, mainly in metropolitan Melbourne, and plans to add another 60 stores over the next two years with a particular focus on Queensland, New South Wales and Western Australia.
“Brisbane is ready for a new brand to make its’ mark on the café scene, and we’d certainly like to position Degani as the business to shake things up,” Ms Kanaris said.
Following years of experience in franchise development with prominent brands including Ray White, Harcourts and The Coffee Club Group, Ms Kanaris said she is looking forward to using her knowledge to put Degani at the forefront of retail franchise development in Australia.
“I would like to see Degani’s franchise model become an example of world’s best practice. We are creating an innovative, flexible approach to franchising and ultimately I believe that companies who don’t move towards that model will find it hard to survive in an increasingly competitive market,” she said.
“We are steering clear of the cookie-cutter mentality where all stores look and feel the same, serve the same food and sell the same products. Degani gives franchisees the opportunity to make their own choices and be an active participant in the direction of their store. There is a strong focus on collaboration and partnership to ensure the franchisee is getting what they want out of the business.
“Franchisees want a partner, not a big brother, and striking that balance is crucial for the success of the franchise model. At Degani we are putting a lot of time into getting it right.”
For more information about Degani and franchise business partnerships currently available visit degani.com.au or call (07) 3373 1072.