The craze of food ‘mash ups’ has taken the retail food industry by storm, and from ice cream-crepe combinations to pizza-cheeseburger hybrids it looks like they are here to stay.
Donut King is the latest major Australian retailer to be inspired by this ‘mash ups’ craze, launching the ‘DK Croissant’; a product made from croissant style pastry and formed into the shape of a donut.
Donut King Managing Director Nicholas Brill said after experiencing high consumer interest, the donut specialists decided to develop their own version of the hybrid treat.
“There were calls from loyal customers for Donut King to release our own version of this mash up treat,” said Mr Brill.
“So far, the feedback has been outstanding, with some of our stores selling out during the first week of launch and sales tracking well nationally.”
The ‘DK Croissant’ is made from basic flour dough that is folded upon itself and layered with real butter to form a croissant style pastry. This pastry is then made into the traditional donut shape and delivered to Donut King outlets to be cooked fresh in store daily.
Donut King’s DK Croissants are available in three flavours, glazed, choc cream filled and custard filled.
Donut King is part of Australia’s largest multi‐food franchise operator Retail Food Group (RFG). With more than 105 million customer visits a year RFG owns the Donut King, Brumby’s Bakery, Michel’s Patisserie, bb’s café, Esquires, The Coffee Guy, Pizza Capers Gourmet Kitchen and Crust Gourmet Pizza franchise systems. In addition, the Company roasts more than 1.2m kilograms of coffee annually through the Evolution Coffee Roasters Group, Caffe Coffee and Barista’s Choice coffee brands.