Donut King wins prestigious Roy Morgan award


Donut King (DK) has taken home the highly regarded Roy Morgan Customer Satisfaction Award for the Coffee Shop of the Year category.

DK won the category every month of 2018, making them the clear leader for the accolade.

General Manager for DK Andrew Badcock says the brand was honoured to be recognised by the industry for such an esteemed award.

“We are so proud to have received this award from Roy Morgan, who work incredibly hard to highlight people and organisations who are committed to their customers and business excellence.

The Donut King team have been unwavering in their commitment to the brand. They are some of the most driven and passionate people I’ve ever come across and their loyalty fills me with pride, and our customers ultimately share that same energy and hope.”

“I am proud to accept this award on behalf of DK and promise that we will continue to serve our customers every day with the same dedication we would muster in our own ventures,” says Andrew.

Donut King and Michel’s Patisserie were the only brands among Roy Morgan’s top five coffee and donut stores that were able to improve their customer satisfaction ratings comparatively to the year before.