Eagle Boys Express and NightOwl union a perfect match


A long-term partnership between Eagle Boys and NightOwl Convenience has proven to be a winning formula for businesses and customers alike.

Eagle Boys Express can now be found in seven NightOwl stores in locations from Lismore to Cairns. The Eagle Boys Express brand is enjoying strong growth in convenience stores such as NightOwl, and at outlets including airports, petrol stations, cinemas and shopping centres.

Eagle Boys Express Brand Manager Robin Heslehurst said there were 12 new stores planned in multiple locations within various businesses across the country.

“We are set to reach the 70 store mark for Eagle Boys Express this year,” he said.

“The beauty of this system is that it can be incorporated into outlets using existing equipment, with team members receiving ongoing training and support from the national Eagle Boys business.

“All you need to be is a business owner or retail group passionate about delivering excellent customer service and exceptional products – NightOwl is therefore the perfect fit for our brand.”

NightOwl has embraced the Eagle Boys Express model as it has bolstered its customer offering – specifically hot, fresh food from one of Australia’s favourite pizza brands, which is able to be purchased ‘on the go’.

Eagle Boys Express has an innovative menu, which includes hot food and snacks served throughout the day. The range includes pizza, pasta, sandwiches and oven baked southern style chicken, with all products cooked in less than three minutes.

“Retail is a competitive industry and it’s fantastic to support a fellow Australian brand and its franchisees to drive profits,” Mr Heslehurst said.

NightOwl Convenience CEO Craig Urquhart said Eagle Boys Express allowed the network’s franchisees to offer a greater range of products to its customers.

“Eagle Boys Express improves our hot food offering and this encourages customer loyalty, while helping our franchisees to enhance revenue,” Mr Urquhart said.

“We also benefit from the partnering of two national brands and we look forward to this continuing.”

If you are interested in installing an Eagle Boys Express system into your current business, contact Robin Heslehurst on 0437 427 117 for a detailed discussion.