Business Franchise Australia

Embracing Sweet Success:  Award-Winning Streak for Baskin-Robbins Australia Anchored in Digital Innovation

Baskin-Robbins Australia has been recognised for its outstanding achievements in marketing and digital innovation with a series of prestigious awards.

 

The latest accolade comes from the QSR Media Awards 2023, where the brand secured the Best Digital Initiative award for its ‘Enter The Flavour-Verse’ digital experience, a collaboration with Sony Pictures to launch Across the Spider-Verse Part I.

 

This marks the company’s second consecutive win in this category after taking out the same award in 2022, further highlighting its consistency in digital marketing innovation.

 

Through the introduction of fresh, innovative product ranges and collaborations with the brand’s creative and digital agency Type + Pixel, Baskin-Robbins Australia’s marketing activity has directly engaged over a million fans and contributed to a 14.2% increase in revenue for the company.

 

Type + Pixel Founder, Darren Walls, said: “Our partnership with Baskin-Robbins Australia has always involved using new technology to surprise and delight fans – and Enter the Flavour-Verse is no exception. Utilising custom 3D and AR tech, our experience placed fans right inside the action, delivering sales growth for our client and helping to make Across the Spider-Verse Part I the biggest animated hit in Sony Pictures’ history.

 

Discover more about the ‘Enter The Flavour-Verse’ digital experience at  entertheflavourverse.com.au or view the case study.

 

For more information on Baskin-Robbins Australia, visit baskinrobbins.com.au