Australia, August 19th, 2024 – Today leading global fitness franchise, F45 Training Group proudly
announced the appointment of Adrian Furminger as their new General Manager for the Asia-Pacific
(APAC) region. Adrian will spearhead the strategic growth and development of F45 Training across one of
the company’s most dynamic markets.
Adrian has over 12 years’ experience in the health and fitness industry. During his time at Snap Fitness
Australia/New Zealand, Adrian made a significant impact on the company’s growth. Over his tenure, the
network expanded from 140 to 302 clubs, reflecting his strong leadership and strategic vision. As Chief
Operating Officer, Adrian oversaw substantial revenue growth and enhanced franchise support. His ability
to drive growth and innovation, coupled with his knack for identifying key strategies for franchise sales
and member acquisition, positions him well to expand F45 Training Group’s member and franchisee base
in the APAC market.
The appointment of Adrian Furminger as General Manager reflects F45 Training Group’s commitment to
innovation and improved service offerings for the APAC market, and demonstrates their commitment to
pioneering exercise and training offerings in local regions for members and franchisee’s alike.
In his new role, Adrian will be responsible for overseeing all aspects of F45 Training Group’s operations in
the APAC region, including franchise development, member engagement, and regional marketing
initiatives. He will also work closely with franchise partners to ensure the delivery of F45’s high-quality,
community-focused fitness experiences.
Current F45 Training Group CEO, Tom Dowd proudly welcomes Adrian to the company. “We are thrilled
to welcome Adrian to the F45 Training family. His deep understanding of the fitness industry and proven
track record of driving growth will be instrumental in accelerating our performance across the APAC
region. We are confident that under his leadership, F45 Training will continue to strengthen its position as
the premier fitness brand in this market.”
General Manager Adrian Furminger is leaning into his passion for health and fitness in this role. “I am
honoured to join F45 Training at such an exciting time. The brand’s commitment to innovation and unique
approach to fitness has always impressed me. I look forward to working with the team and our franchise
partners to continue providing exceptional fitness experiences to our members across the APAC region.”
Adrian holds a Master of Business Administration from the University of Queensland and in addition to his
professional roles, is involved in leadership positions within the industry. He serves as a Board Director
and QLD/NT Chapter President for the Franchise Council of Australia, and was recently recognised as
one of Australia’s Top 30 Franchise Executives in 2023. These directorships reflect his dedication to
advancing the fitness industry and supporting franchisee success.
About F45 Training
F45 Training (“F45” or the “Company”) is a leading boutique fitness franchise platform operating the F45,
and FS8 programs. F45 is a high-intensity interval training (HIIT) workout that utilises proprietary
technology, including a proven fitness platform that leverages a rich content database of thousands of
unique functional training movements that offers members a new workout experience each day. FS8 is a
progressive new fitness concept that remixes the best elements of pilates, tone and yoga. Vive Active is
an innovative, high energy fitness concept that focuses on athletic reformer pilates. F45 is committed to
supporting our expanding global franchise network in the high growth boutique fitness category. For more
information, please visit www.F45Training.com.
To learn more about F45 Training, visit F45Training.com or follow F45 Training on Facebook or
Instagram.
MEDIA CONTACTS
Romano Beck on behalf of F45 Training
Sarah Kennedy 0434 083 146 sarah@romanobeck.com
Shannon Barry 0439 889 998 shannon@romanobeck.com