Business Franchise Australia


Famous fries joint, Lord of the Fries, lands in Auckland

Lord of the Fries (LOTF), purveyors of Australia’s favourite fries are thrilled to announce their first-ever international store in Auckland, New Zealand.

Following enormous demand from Kiwi fans, the Lords are extending their reign across the Tasman and bringing its delicious fries with a side of burgers, hot dogs and more to its new Queen Street setting in Auckland CBD in October 2016.

LOTF co-founder, Mark Koronczyk, says, “New Zealand has been on our radar for a long time, we have such a massive local fan base there. Our team is thrilled to be opening the first international LOTF here and to be launching such an exciting new concept with our first shipping container fit-out – double the fries in half the size!

“We’re proud to be coming to a country where we already have existing friends and can’t wait to meet and greet them (and feed them) at our official launch,” Koronczyk adds.

Leading the way for ethical fast food in Australia, Lord of the Fries was founded in 2004 on the premise of food made with love, not animals. Its all-inclusive menu is 100% vegetarian, halal and kosher certified, with vegan and low gluten options. The Lord of the Fries menu features both locally sourced sustenance and internationally inspired flavours with burgers, hot dogs, vegan shakes, munch boxes and heroes its award-winning fries; Classic, Shoe String, Chunky and Sweet Potato (or Kumera as it’s called in Aotearoa).

New Zealand will see the launch of the first tricked-out shipping container LOTF concept store at 1 Queen  Street’s forecourt, designed by local design firm, True Space. The urban ‘pop-up’ has a shared seating area as part of the communal space as well as licensed No.1 Cafe on-hand serving craft beer and local wines.

LOTF Auckland will be run by a local Grey Lynn family, who cannot wait to ignite the ethical fast food revolution in the city, “We’ve been following the brand for a long time and love its fresh, urban vibe and how it’s aligned with our own philosophies and personal beliefs. It’s a company that is making a difference in the world, which is exciting to be a part of,” says Bruce Craig, co-owner.

“Lord of the Fries is bringing an entirely new offering to Auckland and we can’t wait for the city to taste what all the fuss is about,” Bruce adds.

Lord of the Fries New Zealand marks the franchise’s 13th store, with eight locations across Melbourne, three in New South Wales and one in Perth.

On 27th October 2016, LOTF NZ will officially launch by ‘reigning’ fries on the city. Famous for their feeding frenzy launches, the day will see the Lord’s dish out free regular fries with any classic sauce from 12-1pm to all willing to brave the queue, and over 200 bottomless chip cups will be handed out around Auckland’s CBD allowing lucky recipients to redeem free fry refills all day long.

About Lord of the Fries

Lord of the Fries was established with the goal of creating the perfect fry–one that is not too thick, not too crunchy, delicious, and free from nasty frozen chemical fries.

It was in 2004 when Lord of the Fries was established in Melbourne. It is through a mobile chip van that they were able to reach people. By October, Lord of the Fries has been traveling around the country  to serve delicious fries in a cone, with homemade sauces that were inspired by flavours from around the world.

It was in the late part of 2005 when they acquired a permanent locale in Melbourne and currently, along with the expansion of its menu, are the growing locations of Lord of the Fries franchises.

Learn more about Lord of the Fries franchise opportunities, here.

To further celebrate the launch, LOTF is set to unveil its first Phish ‘n’ Chips paired with a special ‘Kiwi Sauce’ (Tartare-style). A classic treat for a Kiwi summer, the Lord’s battered veg fish snack box is set to drop anchor storewide before the New Year. Stay tuned!