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Ferguson Plarre’s Bakehouse opens new flagship store at Chadstone 

Family-owned Victorian bakery, Ferguson Plarre’s Bakehouse has opened its new flagship store at Chadstone Shopping Centre in Melbourne, and it’s back bigger and better than ever.

Located in the Market Pavilion on the ground floor, Ferguson Plarre’s new Chadstone store will give shoppers a place to meet for a coffee, sweet treat or lunch, and enjoy a fresh donut or award-winning pie, pasty or sausage roll that Ferguson Plarre is known for.

Featuring a new-look fit out, designed by Hayden Hamuaha and the team at Zone Design, the store’s curved walls with exposed timber battens help to create an inviting, modern feel. The flagship store design is an extension of Ferguson Plarre’s new aesthetic, which is being introduced in their new and remodelled stores.

Ferguson Plarre’s Bakehouse CEO Steve Plarre said the team was excited for the flagship store to open. “We are thrilled to be part of this exciting new chapter at this world-famous location,” Steve said. “Our flagship store has a premium fit out featuring a central internal kiosk with 180-degree access, providing a haven for shoppers to catch up with friends or take some time out for themselves,” he added. 

“We’ve been operating at Chadstone since 1987 and while the look of the store has changed, the customer experience and products our brand is known for remain the same. “The store showcases the best our bakeries have to offer and is in prime position, next to the entrance to Coles, in the Shopping Centre’s bustling Market Pavilion.

“Chadstone brings us to a total of 80 stores in Victoria with more set to open in 2024.” 

For more information about Ferguson Plarre visit