First Australian gym launches into Thailand
Australia’s 24/7 health and fitness pioneer, Jetts, is continuing its international expansion, with the opening of its first gym in Bangkok, Thailand. As the only Australian gym brand in Thailand, the fitness chain will develop on the success of its Australian operations, with additional openings planned for Thailand in 2016.
The move marks a significant milestone for the group, which already boasts more than 270 gyms across Australia, New Zealand and the Netherlands since launching on the Gold Coast in 2007.
Jetts founder and managing director, Brendon Levenson, said Thailand was experiencing a growth in its economy, which has placed higher demand for quality fitness services built around convenience and flexibility.
“Thailand is currently witnessing tremendous growth in its middle class segment, bringing with it a demand for fitness services such as gym memberships and personal training,” Brendon said.
“This growth presents great opportunities for our brand, with locals increasingly looking for more convenient fitness options. The combination of our 24/7 access and no lock-in contracts, alongside our Aussie brand, has been a big driver of new sales within the first gym.
“Australia’s focus on healthy living and an active lifestyle holds us in high regard internationally. We’re seeing that consumers in other markets really aspire to this concept, and will embrace the Jetts’ philosophy.”
Jetts’ success domestically is driven by the ongoing strong demand from customers for a gym that provides a high standard of customer service, 24/7 access to its locations and great value for money. Jetts customers have the flexibility of a no lock-in contract, and once you join one, you can use any of the chain’s 275 locations free of charge.
Its ‘workout on your terms’ philosophy and customer centric approach is about providing an alternative to the big gym chains, to suit people who are looking for more simplicity and flexibility with their gym membership.
“The Asian market, particularly Thailand, is still very much in its infancy but growing fast. The chains that dominate are charging high fees and focusing on locking their members into 12 and even 18 month contracts. We simply don’t believe that model is the best for members and instead, aim to provide more people with the freedom of choice when it comes to joining a gym,” Brendon said.
Jetts provides access to state of the art equipment, including cardio, pin loaded machines and free weights, and has recently launched its own functional group training program where members join groups of six to eight people for a 15 minute, high intensity workout. Since launching in 2007 in Australia, Jetts has seen incredible growth, being named the BRW #1 Fastest Growing Franchise and picking up a spate of awards including topping the Canstar Blue customer satisfaction award for two years running. The chain recently expanded into Europe with its first gym opening in the Netherlands, and expects to open 20 gyms across the Benelux region, Thailand and the UK in 2016. Further international expansion is planned throughout Europe and Asia Pacific over the next five years. For more information, please visit www.jetts.com.au.