Fitstop is one of the fastest growing group training fitness franchises across Australia & NZ, with 70+ locations and are in the pursuit of even more locations, and appointed TFM Digital as their media buying and digital marketing agency in 2019.
Managing Director Taylor Fielding said the specialist franchise media agency is excited to be a part of launching the biggest change to FitStop’s product to date.
“We’re buying into the world stage of sport to reveal FitStop’s world class training format, and there is no better way to launch it to market,” said Fielding.
“The Australian Super Bowl fans are all round sports lovers, health focused and tech savvy, making this the perfect audience to receive the 2022 FitStop Formula,”
Peter Hull, CEO of FitStop said “We’ve developed a whole new functional fitness training format which we’re confident will help drive our success and set us apart from our competitors”
“When TFM presented the opportunity, we knew it was the perfect way to launch this to market and we’re excited for this to be our debut onto broadcast Television”
In the past six months, FitStop went from 48 franchises to 71 and recently opened the group’s first New Zealand franchise in Hamilton.
The recently produced 30 second commercial produced by Brisbane video company “SwipeUp ” features the 5 Fitstop Ambassadors including ex Survivor contestants Simon Mee & Daisy Richardson, alongside Jayden Hadler ex Aus Olympic Swimmer performing the various movements inline with the new training format.
The TVC will be first seen live throughout the Seven’s coverage of the Super Bowl, as well as on exclusive on-demand shows, replays, highlights and bonus content on 7plus, including the weekly live post-match analysis show, NFL Armchair Experts, hosted by Ben Graham, the first Australian to play in the Super Bowl.
https://youtu.be/CQaGPVTIWrg