Ferguson Plarre’s new app-based loyalty program rewards new and existing customers with free coffee and a lifetime of birthday treats.

Ferguson Plarre announces the launch of the ‘Sweet Rewards’ club mobile app. The free app replaces the previous loyalty system, ‘Bakers Four’ club and revolutionises dated coffee-card loyalty programs. Upon downloading the app on to a mobile phone, all new and existing rewards club members can claim a free coffee in their next store visit.

The Sweet Rewards club is a points-based loyalty system and captures all in-store purchases, accumulating reward points that can be redeemed in store. Members receive 20 points for every $1 spent, (5000 points earn a $5 voucher) and every sixth coffee or hot drink is free. Sweet Rewards club members also receive birthday rewards, with a $5 voucher to spend during their birthday month.

“We are really excited to be able to reward our customers in such an innovative way, to offer instant and more frequent rewards. We want our customers to feel appreciated and this is a great way for us to be able to do this, and communicate with them in a more direct and personal manner,” said GM Retail and CEO, Steve Plarre, “We are a proud family business, and we want our customers to feel like they are a part of that”.

The program is a direct response to feedback received from Ferguson Plarre franchisees and their customers, who felt that many loyalty card systems are outdated and often remain unused. 59% of their customers said they would be ‘more likely’ to join a loyalty program that offered a digital app as opposed to, or in conjunction with a card.

The app’s functions allow consumers to access their rewards, view their transactions, locate stores and scroll through Ferguson Plarre’s Instagram account. The program is open to new customers, while existing members of the previous rewards program will be encouraged to make the easy switch to the new Sweet Rewards club using their existing account details. To download the app, search for “Ferguson Plarre” in the Apple & Google Play App Stores.