From Horse Racing to Family Passion


DC Strategy is excited to announce that the premier-kids soccer franchise BabyBallers based have successfully opened their first franchise Australia with their first location anchoring in Geelong, Victoria.



The franchise partners, Brent and Ashleigh wanted their next career path to be flexible, leading a balanced work-life life-style, whilst being able to carry their passion for the business. These were all important decision-making factors when selecting the right brand to franchise with. 

Brent, a jockey originally and then horse trainer, decided that after 25 years of being in the racing industry, it was time for a change and that he wanted to spend more time with his kids too.

We sat down with Brent to learn more about their story.


How does it feel to be part of the team? 

We are very excited to be the very first Baby Ballers in Australia. We can’t wait to see franchises pop up all over Australia and help build a well-known brand in Australia.


What led you to wanting to own a BabyBallers franchise in particular? 

I had been looking for something similar for my soccer obsessed 4 year old son Luke. We stumbled upon an ad for BabyBallers franchises opening in Australia. After some careful enquiry and research I absolutely loved the business model and think it can be very successful in Australia.

Can you tell us about your goals for Geelong, and particularly being the first franchisee in Australia? 

My plan is to firstly build up our first two clubs which we have opened in Armstrong Creek and Torquay. We then want to open more clubs in the Geelong area with a longer term vision to gain another territory in either Wyndham Vale or Ballarat.


Can you tell us more about your professional background? 

I have always worked within the horse racing industry, originally a jockey and then a horse trainer. After a 25 year career in the horse racing industry I was looking for a change.

What decisions did you consider when buying a franchise? 

I wanted to buy a franchise that I was passionate about and would enjoy running, but also gave me the flexibility to spend more time with my kids and enjoy a better quality of life. We did a lot of market research and market analysis before making the decision to buy the franchise. 


This leading global franchise brand has partnered with DC Strategy to develop their expansion strategy, manage their legal requirements and drive their franchise lead generation and franchise sales and now has plans to open 200 plus clubs in Australia and New Zealand over the next 5 years.

James Young, Director of Franchise Sales at DC Strategy said, “DC Strategy specialises in launching Global brands in Australasia and Asia. BabyBallers have been fantastic to work with and bring so much value to their franchisees. It’s exciting to assist them in launching with an amazing first franchise partner and the couple from Geelong have hit the ground running. We are also now in the final stages of securing their first New Zealand partner with many further franchisees to follow in both markets”.  



About brand

BabyBallers is a sensational international premier football brand launching in Australia. They focus on premier football and child development sporting activities for girls and boys, with the age ranging from 16 months, all the way through to 5 years old. They believe in learning through play and know that their courses can help children get ready for their future.


About DC Strategy

Founded by Rod Young in 1983, the Australian end-to-end consulting, legal, recruitment and brand and marketing firm was created to assist entrepreneurs from start-ups and SMEs to NGOs, government bodies and large corporations to develop sustainable franchise networks.

Rod is a highly versatile management professional with almost 40 years’ experience in Australia, New Zealand, the EU, China, Southeast Asia, India and the US. He is considered one of the world’s foremost franchising, licensing and business network consultants. His Board experience spans across multiple platforms, including Chairman of DC Strategy, Chairman of Poolwerx and Global CEO and Senior Board Advisor to Cartridge World Global Holdings.