Gami Chicken, the popular Korean inspired fast-casual dining chain has won three prestigious awards – Best Corporate Social Responsibility Initiative, Best New Concept, and Best Innovation in Food and Beverage at the recently held QSR Media Awards 2024.
“We’re incredibly proud to be recognized by the QSR Media Awards for our social responsibility initiative and healthier menu innovations,” said Jun Lee, Executive Director of Gami Chicken. “This award reflects our commitment to evolving with our customers’ tastes and delivering authentic, healthier Korean culinary experiences.”
Gami Chicken won the Best Corporate Social Responsibility Initiative award for its “Big Chicken, Big Heart” campaign. The Gami campaign aimed to integrate charitable activities into its everyday business operations, establishing a sustainable model that benefits the brand, the recipients of its charitable work, and franchisees.
Gami Chicken’s Healthier New Menu Launch received two awards; the Best New Concept award and the Best Innovation in Food and Beverage award.
The Healthier New Menu Launch showcased Gami’s ability to innovate and adapt to market trends by offering healthier menu options without compromising on taste or cultural authenticity.
“Gami Chicken’s multiple award wins this year reflects their innovative approach and dedication to make a positive difference,” said Justine Charlton, Editor, QSR Media. “Their ability to seamlessly integrate social responsibility with culinary innovation sets a strong example for the industry, showing that brands can lead with purpose while delivering flavourful products,” she added.