Gelatissimo is expanding, and will be opening four more stores across Australia over the next few months, marking its biggest expansion plan to date.
With 34 stores already open throughout the country in NSW, Queensland, South Australia and Victoria, the popular gelato brand has now secured its first West Australia store with a property set to open in Fremantle, Perth.
Gelatissimo is famous for its passion and commitment to making and creating premium products, and the current growth is a testament to the brand’s commitment to providing consumers with original, unique and innovative flavours, wherever they are.
The new stores will be opening in Kirribilli and The Rocks in NSW, Fremantle in WA, and Rockhampton in QLD – with the cross section of store locations appealing to Aussies nationwide.
Other recent openings have included Cronulla, which opened in October this year, meaning that the brand will have opened five new stores within a six-month period. This makes Gelatissimo the fastest growing Gelato franchise in the country, with triple the amount of stores than some of its fiercest competitors.
Accessibility is key when it comes to Gelatissimo, alongside a personalised service and desirable location. As an example, Gelatissimo opened its Eat in Dessert store last year in Watsons Bay, and has since expanded to Adelaide, creating options that complement the alternative kiosk, and shop front options.
Fred Pose, Gelatissimo’s Franchise Development Manager said: “We have found that because of the different models of our stores, we can succeed in a number of different environments. We understand and care about our customers needs, and always look for locations, which have the right foot traffic and drivers for our stores.
“Growth is of course important, but so is maintaining a reputation for providing excellent service and delicious gelato in incredible and accessible locations that are suitable and convenient for our customers.”
Gelatissimo has opened 3 stores a year for the past few years – this development and expansion has been a steady and sustainable strategy that has seen Gelatissimo seek out high value locations, which then create successful stores for the company’s highly skilled franchisees.
