Poolwerx, the world’s largest global franchise pool service brand, has appointed seasoned franchise veteran Steven Greenbaum to its board. With over 30 years of experience in the franchise industry, Greenbaum brings a wealth of knowledge, acumen and expertise that will elevate the brand’s growth and strategic direction.
Greenbaum will bolster Poolwerx’ impressive stable of talent, applying new perspectives to elevate one of Australia and New Zealand’s best-known brands in the franchising sector – a space Greenbaum says is quickly becoming one of ‘the most viable economic business opportunities.’
“Franchising is about creating diverse opportunities, engaging with broad audiences and the chance to manage multiple revenue streams,” Greenbaum said.
“Throughout my career, I have had the privilege of working with many like-minded people to develop business opportunities and build a shared vision. I am honoured to join Poolwerx, an established ANZ brand that is leading the charge in this space.”
Greenbaum brings with him a unique combination of experience across founder growth, private equity, and various brands. He began his franchising career when he founded PostNet International; a company which he grew to over 700 locations worldwide before selling in 2017. Greenbaum has successfully managed several large-scale organisations, including Best Life Brands (550+ franchise locations across the U.S. and Canada) and Full Contact Franchising. He also appeared on Season 4 of CBS’s Undercover Boss and has served as Chairman of the International Franchise Association.
“John O’Brien and I have always connected on our shared experiences as founders. I am deeply impressed by the people-first culture he has built at Poolwerx and the role the company has in creating a healthy and thriving environment for people to create lifelong backyard memories,” he said.
“My goal is to leverage my experience, to support Poolwerx in its next phase of growth. I believe there is immense potential in the Australian and New Zealand market and beyond, and I look forward to contributing to its success.”
Executive Director and Founder of Poolwerx, John O’Brien, welcomed Greenbaum’s appointment and says it marks an exciting new chapter for the brand.
“It’s with great pride that we announce Steve’s appointment to the Poolwerx board. His deep understanding of the franchising landscape and exceptional leadership skills will propel us to new heights and supercharge our strategic goals,” he said.
“Steve and I have shared a long-standing relationship rooted in our mutual passion for franchising and commitment to excellence. His insights and experience will be invaluable as we continue to innovate and expand.”
About Poolwerx
Poolwerx is the world’s largest global franchise pool service brand. Established by Executive Director and Founder John O’Brien in 1992 and led by Chief Executive Officer, Nic Brill, Poolwerx has grown to nearly 655 service vehicles and 180 stores in Australia, New Zealand and the United States. Poolwerx has multiple revenue streams with repeat clients and is secure in the growing home services sector and is a technology leader. Poolwerx also champions the importance of teaching life saving water skills through its annual community initiatives. They are a Major Partner of the Brisbane Heat for the next two seasons, spanning both the Weber Women’s Big Bash League and the KFC Big Bash League. The partnership aims to unite fans, families and franchise partners, creating long-lasting backyard memories that will last a lifetime. For more information visit www.poolwerx.com.au