Gotcha Fresh Tea bursts into the Bubble Tea market
Australia, we Gotcha covered, with the most flavoursome bubble tea concept store: Gotcha Fresh Tea.
2019 is an exciting year for Gotcha Fresh Tea, with the franchise chain expanding interstate from Victoria to New South Wales. A total of five new Victorian stores and two new Sydney stores are in the pipeline.
The bubble tea with a quality difference, Gotcha Fresh Tea is individually brewed for each order using only pure fruit pulps and no artificial syrups or flavours. The Gotcha Fresh Tea difference is quality controlled from leaf to cup: the tea is farmed and picked from Gotcha’s own tea plantation in Mount Ali, Taiwan, ensuring the highest quality ingredients for each customer.
Offering a delectable selection of handcrafted teas, collagen teas, teas with milk foam, cheese foam, macchiato, lattes, fruit teas, luxury teas, smoothies and health milk tea, Gotcha has a tea for all connoisseurs, starting from $5.20 up to $18.00.
Launched in February 2017, Gotcha Fresh Tea is on a upward trajectory and has a total of 20 stores (Melbourne and Sydney) opened and under planning for 2019.
Gotcha Fresh Tea is owned by EFC Group Australia, led by Roger Fu, Orlando Sanpo and Joeyn Loo, whose other ventures include Da Long Yi Hot Pot, and Ji Yu Thai Hot Pot.
EFC Group seeks to bring diversified food cuisines and cultures to the Australian market, with Gotcha Fresh Tea representing just the beginning of expansion for this entrepreneurial hospitality team.
"We believe that Gotcha Fresh Tea has appeal to both the Australian and Asian market, as the tea is brewed per order in much the same way Australia’s famous coffee is. We take delight in offering our customers the best bubble tea on market and pay attention to every aspect of the brand experience.
For example, we will be the first bubble tea specialists in Australia to use recyclable and environmentally-friendly packaging, including cups, packages and straws. Our beautiful new stores will be an example of our forward thinking and brand innovation."
–Orlando Sanpo, Business Development Manager of EFC Group Australia.