Strengthening its positioning as a leader of the booming bubble tea market, Gotcha Fresh Tea has recently launched new Australian stores at Doncaster and Waverley Garden in Victoria, Adelaide Myer Centre Rundle Mall, World Square in Sydney and a new flagship site at the Sydney Fish Market.
The only international bubble tea brand founded in Australia is also rapidly increasing its global market presence with a new store in Mexico, ten more under negotiation, and plans for 100 stores within the Mexican market soon.
Gotcha also plans to this year open 20 more stores in Saudi Arabia where its offering is particularly popular.
Gotcha currently has more than 200 stores globally and more than 50 in Australia alone.
With further store openings in the pipeline for launch during 2024, Gotcha has its sights set on reaching 100 Australian stores within the next three years.
“From the very outset of Gotcha in 2018, we’ve endeavoured to offer an exceptional bubble tea with multiple points of difference to the offerings of our competitors,” explains Gotcha Founder and Owner, Roger Fu.
“We have a unique marketing strategy that includes collaborations with pop culture icons that share our brand values, and we’re exceptionally proud of our store fitouts which are visually striking.
“Our franchisees are very well-supported, and this is key to our business strategy. We consult our franchise partners and proudly have one of the lowest franchisee turnover rates in the industry,” says Mr Fu.