The Brisbane Heat are set to make a splash this summer, announcing a significant partnership with Poolwerx, the largest pool and spa maintenance network across Australia and NZ, ahead of the 2024-25 Weber Women’s Big Bash League and KFC Big Bash League.
Poolwerx will feature on the Heat teams’ playing and training apparel for the next two seasons and will have major signage and activation rights at all home games.
With 140 retail stores and over 480 service vans, Poolwerx offers a one-stop-shop for pool maintenance, water testing, equipment, and commercial services.
Brisbane Heat CEO Terry Svenson said: “We’re thrilled to welcome Poolwerx as our new Major Partner. As a Queensland-born organisation performing on the global stage and with a focus on creating backyard memories, we see a great correlation to the Heat and our purpose of Bringing Families Together.”
“Partnering with Poolwerx means we’re well placed to deliver an outstanding result for the game in Queensland, grow cricket at a grassroots level, and support our volunteers.”
Poolwerx CEO Nic Brill said: “We’re proud to be elevating our commitment with the Brisbane Heat to bring families together this summer and make long-lasting backyard memories.”
“We share many of the same values making this partnership a natural fit. We look forward to collaborating with the Heat to create engaging and memorable experiences for fans and franchise partners, both on and off the field.”
Poolwerx will continue to engage Heat fans through its iconic ‘Classic Catch’ competition over the summer, aligning perfectly with memorable moments in the backyard pool throughout the season.