Business Franchise Australia


Hog’s dispels closure rumours

Hog’s Australia’s Steakhouse wants to reassure customers that it has no plans to close operations and will continue to deliver its unique Hog’spitality across the country.

In response to recent media reports claiming the brand could soon die out, CEO Ross Worth announced that the 65-strong restaurant group had no plans to close and was in fact excited about future developments.

“This month we celebrate our 30th birthday after opening the Airlie Beach restaurant on July 4 in 1989, and we continue to evolve in line with a rapidly changing market with initiatives such as home delivery, order-at-table tablets, the automation and diversification of our loyalty program, and continued menu development.”

As part of the most recent menu update, Worth announced that two sides will be back this month following overwhelming customer demand.

“We listened to the feedback and the new menu, rolling out across all restaurants towards the end of July, will again feature two sides alongside your favourite steak,” said Worth.

“Food wastage is a growing global concern and was a big factor in our decision to remove one of the sides, but customer service is our key driver, so we’ve bought it back.”

Worth went on to say that negative media reports have not been good for morale within the group, but they’ve been buoyed by the positive public sentiment that’s resulted from it.

“We’ve been heartened by the positive comments from our loyal customers across Australia, and it’s a testament to our franchisees and head office support team who work incredibly hard every day.

“I pride myself on the unique culture we’ve developed at Hog’s and our strong relationships with customers, franchisees, support office staff and suppliers. Over the past 30 years of operation, we’ve built a fun and relaxed atmosphere and we’ll continue to evolve for many years to come.”