Business Franchise Australia

Hong Kong’s no.1 rice noodle brand Tamjai Mixian heats up Melbourne central with second location just weeks after first.

After a phenomenal response to its first Australian restaurant on Swanston Street, Hong Kong’s No.1 rice noodle brand TamJai Mixian [T-Ahm-J-eye Mee-shee-en] is excited to announce the opening of its second Melbourne location at Melbourne Central which opened on the 19th December! The overwhelming response to its first store has fuelled excitement to bring the authentic TamJai experience to an even bigger audience with a second store – and this is just the beginning!

 

Located in the heart of the city, the new Melbourne Central restaurant  offers ultimate convenience for shoppers, city workers and visitors alike. Its vibrant, Hong Kong-inspired interior, adorned with unique cultural touches, creates a truly immersive dining experience. The restaurant also features TamJai’s signature soup tasting counter, where new guests can sample different spice levels of the iconic broth — the ‘soul of the bowl’ — and find their perfect match for TamJai’s signature Mixian rice noodles.

 

More to Come…

This is just the beginning for TamJai Mixian in Melbourne. TamJai Mixian is committed to bringing the authentic taste of Hong Kong to even more locations across the city. Stay tuned for exciting new openings in 2025 at Glen Waverly and Box Hill!

 

Leveraging a robust foundation in Hong Kong, the Group has rapidly expanded its network to over 240 stores across various markets, including Mainland China, Singapore, Japan and Australia, with plans to enter the Philippines and Malaysia. Apart from self-operating restaurants, the Group also adopts alternative models such as joint ventures, franchises and strategic partnerships for overseas markets.