After three years of development, Hydraulink Australia has launched its full business format franchise model. The franchise offers a robust suite of business support tools, backed by Hyrdaulink’s 25-year’s experience in the Australasian market.
The model has been designed to suit franchisees with a technical, mechanical or commercial background, or a combination of all three skill-sets. The franchise is ideal for companies looking to expand into an aligned industry or for partners, and can also operate as a family business.
Two franchise offerings are available. The stand-alone model is a single fully equipped service vehicle operated by a trained Hose Service Technician. This offers customers a mobile breakdown service and is primarily suited to a regional market. It is suitable for growth to a second mobile vehicle and, over time, potentially a full Hose Centre.
The Full Hose Service Centre is a fully equipped Hose Centre combined with one or more mobile service vehicles, staffed by employee Service Technicians. Full centre franchises are available in major cities or within territories where the anticipated turnover warrants a full franchise at start-up.
For many years, Hydraulink has operated under an efficient national distributor network. However, in light of recent changes to the Australian Franchise Code, Hydraulink believes a move to a franchise model will best support its expansion plans by giving it the ability to expand into territories lacking a distributor presence.
Franchising standardises the Hydraulink customer experience by ensuring the same competences, service and product quality at each location, and it offers a wider protection of the Hydraulink brand and IP. There will be a professionally designed fit-out incorporating the company’s distinctive yellow and black livery used in all franchise outlets, and this will also be incorporated into the distributor channel over time.
Further, it will provide a platform to leverage marketing opportunities, as having a higher visibility will draw attention to the fact that virtually every piece of mechanical equipment of every size and shape uses some form of Hydraulic system to power it.
These include earthmoving and construction equipment, marine applications, agriculture, manufacturing enterprises, councils and utilities including power, waste and water, all areas of mining and truck and transport vehicles.
“Hydraulink is proud of its longstanding distributor network,” says Owen Knight, Hydraulink Australia CEO. “We are also extremely pleased that our extensive franchise recruitment drive is bringing in excellent prospective franchisees from across Australia. We already have a franchisees coming on board in NSW, Victoria and Queensland.”