The World’s Best Known Economy Hotel Brand Celebrates 50 Years Of Market Leadership, Democratised Travel And The People Who Made It Possible
This year, ibis, the world’s best known economy hotel brand, celebrates its 50th anniversary. ibis was established in 1974 on three core promises: affordability, innovation and quality. Democratising travel and hospitality, it was the first hotel brand in Europe to make a high quality, comfortable nights stay accessible to all.
ibis has democratised travel for 50 years and today is the leading global economy hotel brand, with more than 2,500 locations in 79 countries across the three brands: ibis, ibis Styles and ibis budget. Continuing to break new ground with a pipeline of over 320 hotels, ibis will continue to expand its presence to new markets in 2024 and beyond, marking its 50th anniversary by opening into its 80th country by the end of the year, with the opening of the ibis Styles Reykjavik Muli in Iceland.
In recognition of 50 years of market leadership and hospitality for all, this year ibis will launch a new brand culture program, global employee ambassadorship and brand campaign, doubling down on the brand’s founding principles and reminding the world that ibis is the market leader and a brand to love because of its people.
“The 50th anniversary is about reinforcing our position as the leading brand in the economy hotel segment and embracing our future with renewed energy and enthusiasm,” adds Lamouche. “For 50 years ibis has got the essentials right and delivered them with heart. People are the differentiator for ibis, because we know you’ll get the most out of your trip when we put the most into your stay.”
Guests, talents and locals can look forward to an exciting year with anniversary events, celebrations and new hotel openings around the world.