Australian stalwart Muffin Break has taken out the Roy Morgan 2017 Coffee Shop of the Year award.
It’s the second year running for the brand – a rare double whammy in the industry!
This prestigious annual award celebrates the very best in customer service. Being named the winner – for the second year in a row – is an exciting coup for Muffin Break and recognises the reliable and exceptional service provided by the franchisees of the brand.
How did Muffin Break Win?
Roy Morgan takes a uniquely in-depth approach to their Customer Satisfaction ratings. They conduct ongoing, lengthy personal interviews of over 50,000 people around Australia to deduce an objective and realistic result.
Customer service is a major focus of the training provided to every Muffin Break team member. With nationally-accredited training programs delivered in a range of formats, it ensures that each store is consistently delivering excellence.
The brand is proud to receive such strong recognition from a reputable and independent survey company, earmarking them as leaders in the field.
Australia’s largest survey company, Roy Morgan, has over 75 years’ experience in collecting objective, independent information on consumers. Their Media Release approach and experience makes them a respected name when it comes to Customer Satisfaction.
It also provides analysis for their clients to better understand how to improve customer satisfaction and the expectations of their customers.
Muffin Break has been recognised with numerous other awards over their 28-year history, with the team at Adelaide Airport recently winning runner up in the Airport Retailer of the Year awards.
With two consecutive awards for Coffee Shop of the Year, the future is looking bright for this iconic Australian brand!