ICONIC WA BRAND CHICKEN TREAT EXPANDS INTO VICTORIA
Following a phenomenal growth period in the WA market, iconic West Australian brand Chicken Treat has now spread its wings to the East Coast, launching in Melbourne with Deliveroo Editions.
Chicken Treat has been a West Australian family favourite since 1976 and has 58 restaurants across the State, three of which opened in the past month.
Chicken Treat CEO Mimma Battista said despite tough local economic conditions over the past five years; the brand has thrived.
“Chicken Treat registered its highest sales in five years, and we’ve had positive growth for 24 consecutive months,” Ms Battista said.
“We have stores as far north as Broome, as far east as Kalgoorlie and as far south Albany. Some stores are recording double the sales compared to two years ago, and Chicken Treat is growing at double the market growth rate in Western Australia.”
Ms Battista said the expansion into Victoria marked a new era for the Perth born business.
“We’re broadening our success and sharing our incredible chicken with more West Australians and our mates on the East Coast,” she said.
“We’re in a new era at Chicken Treat – having recently launched a new look, we’re now focussed on providing more stores, more jobs and more chicken for everyone.
“We have another six stores opening in the next 12 months, and we’re only just getting started!”
With Chicken Treat’s rotisserie and ‘crunchified’ chicken flying out the door over the past two years, what better way to the mark launch of Chicken Treat’s foray into the Melbourne market than with the world’s largest inflatable chicken soaring high across the Melbourne skyline. Yes, today, Melbournians were treated to Chicken Treat’s sense of humour – the same fun, innovative approach Chicken Treat has adopted for its menu.
“We specialise in ‘Deliciousness’ – unapologetically indulgent, lip-smacking delicious food, the kind that makes you have to unbutton your belt,” Ms Battista said.
“Our menu consists of slow-cooked rotisserie chicken (just like the one that flew above Melbourne today!) and southern style ‘crunchified’ chicken, unique chicken breast fillets burgers and innovative sides.”