Business Franchise Australia


Industry honour for Noodle Box CEO

Noodle Box Chief Executive Ian Martin has been recognised for his outstanding industry leadership at the QSR Media Awards 2014. 

Ian was presented with the “Industry Champion – Individual” award at the QSR Media Conference in Sydney.  

The award is given to an individual CEO or other senior executive who has done something exceptional over the past 12 months or shown leadership for the industry as a whole.

Ian is no stranger to business transformation. He has a wealth of experience in the restaurant industry, both as a corporate franchisee and franchisor, and a successful track record in transforming some of the world’s most prominent retail brands.

Since Ian joined Noodle Box just over a year ago, the results of his leadership have been clearly evident. One of the biggest developments has been Noodle Box’s shift to a 100% franchised business model.

Ian is also supervising the overhaul of training for franchise partners, investment in innovative online systems, reworked menus, a focus on increasing average sales, the installation of in-restaurant ordering kiosks and the development of an embedded native app for ordering.

Ian’s leadership and expertise have been instrumental in his success. His strengths – identified by suppliers and employees alike ­– include his ability to strip back the chaos of business into simple strategic steps to success. His vision for Noodle Box has been to make the 71-restaurant network the “first-choice noodle-based restaurant concept in every market in which we operate”.

“I am pleased and honoured to receive this award,” Ian said. “It is a great surprise, as well as humbling to be recognised after such a long time working in the QSR sector. 

“I would like to sincerely thank QSR Media for co-ordinating this event, as well as consistently providing great information and support for the industry.”


TOP (L to R)

Tom Clifford, Group General Manager, Detmold Group | Jason Gunn, Founder and MD, Oliver’s. | Bao Hoang, Director, Roll’d | Dr. Geoffrey Annison, Deputy Chief Executive, Director – Health, Nutrition and Scientific Affairs, AFCG | Jai Hobbs, CEO, Paleo Cafe | Ian Martin, CEO, Noodle Box

Bottom (L to R):  

Karim Messih, General Manager, Zambrero | Gemma Fitzsimons, Marketing Manager, Muffin Break | Monica Grzesiak, Brand Activation Specialist, Crust Gourmet Pizza Bar | Valerie Kubizniak, Marketing Director, KFC Australia | Corey McShane, Operations Manager, Sumo Salad