IWG to focus on suburban and regional expansion across New South Wales, Queensland, Tasmania and New Zealand
IWG, the world’s largest flexible workspace provider, announced that it will be aggressively expanding their franchise network across Australia and New Zealand, especially in areas identified as key growth locations. This will include inaugural sites planned for Tasmania, as well as developments in regional pockets across New South Wales and Queensland. The New Zealand strategy will focus on partnering with individuals and groups to cement its brand and services in major cities, such as Christchurch, Wellington and Auckland.
This will connect thousands of like-minded professionals and entrepreneurs by helping them to be more productive, while offering an attractive business opportunity and investment to potential business owners.
IWG has a 30-year track record of delivering the best real estate solutions for businesses. With locations in almost every country, city, town and transport hub, and options ranging from an hour’s coworking to multi-year office space leases, they allow people and businesses to have a fantastic day at work - every day.
The high demand for flexible workspace continues to grow as more and more people adapt to a new way of working. IWG signed their first Australian franchise deal with Queensland NightOwl Convenience owners - Adam and Katrina Adams last year in 2020, which will see a number of new centres opened across regional Queensland.
“There is a clear gap in the market for a high-quality product and our goal is to partner with IWG, the global leader, with a strong brand, professional infrastructure and worldwide network to fulfil this need,” says Adam Adams, CEO of The Adams Group.
Moreover, Mark Bhardwaj, Head of Partnership Growth at IWG across both countries, believes that the demand for flexible workspace has increased now that most of Australia and New Zealand are stepping out of Covid restrictions, saying that “The appetite for flexible and co-working spaces was booming in Australia pre-Covid and the pandemic has only increased demand.”
By 2030, it is predicted that 30% of all commercial real estate will be flexible workspace while flexible working will be worth AUD 14.5 trillion+ to the economies of 16 leading countries alone, including Australia.
Franchise locations are now available to own across Australia and New Zealand, including Sydney, Melbourne, Hobart, Brisbane, Wellington and Auckland. There is also a focus on regional areas with towns such as Bendigo, Ballarat and parts of the Central Coast all set to see an influx of flexible-working business centres through IWG and the magnitude of coworking brands such as Regus and Spaces.
Learn more here: https://franchise.iwgplc.com/en-gb