Business Franchise Australia



One of Australia’s most respected tyre retailers and mechanical servicing providers, JAX Tyres & Auto,  has just opened the doors to its first retail store in South Australia this week.

The South Australia store is fully owned and part of the company’s expansion plan to grow regional presence this year with at least eight new locations. Operating since 1949, JAX has more than 87 stores nationally and a growing e-commerce platform to deliver full automotive mechanical servicing and specialised sales of tyres, wheels, brakes, batteries and suspension.

The decision to launch the new store was driven by the state’s leading population growth and strong interest in the company’s products and services. The debut store is located in Gilles Plains to strengthen the company’s connection to the hub of tyre retailers in that region.

“Keeping customers at the heart of everything we do at JAX Tyres & Auto is absolutely key for us, so when we saw that there was a strong and growing community of South Australians who were looking for a local brick and mortar store, building our presence in this state to meet consumer demand became a major strategic focus for us,” said Steve Grossrieder, CEO and Managing Director, JAX Tyres & Auto.

At the forefront of the industry

In a nationwide first for the network, JAX Tyres & Auto Gilles Plain will be powered by solar panels as part of its commitment towards sustainable business practices.

The store will also be incorporating other environmentally conscious business programmes and retail services from the outset. Customers with electric vehicles can use a free electric charging station, which uses a combination of Charge-Amps AURA Dual Port AC 22KW EVSEs and Tritium DC Fast Chargers. The store team will also be involved in the company-wide initiative to phase out print invoices and participate in JAX Tyres & Auto’s national tyre recycling programme via Tyrecycle.

“We’re incredibly excited to be opening our first store in South Australia with the best of what JAX Tyres & Auto has to offer. From high-quality tyre retailing, holistic vehicle maintenance solutions, to electric vehicle services and more, we are here to help drivers head out on South Australian roads with safety and surety,” said Steve Grossrieder.

To celebrate and welcome the local community, the store will offer a soft launch promotion where the local Gilles Plain community and surrounding residents can enjoy up to 20% off any product and service and receive complimentary JAX Vehicle Inspections, a holistic vehicle maintenance solution conducted by qualified mechanical technicians.

South Australian drivers can head in-store to JAX Tyres & Auto Gilles Plain at 619 North East Road, Gilles Plains, South Australia 5086 or make a booking at