Business Franchise Australia


JAX Tyres & Auto wins two awards for its customer-centric approach

JAX Tyres & Auto announced that it was awarded two wins at the prestigious CX Awards. Steve Grossrieder, CEO and Executive Director of JAX Tyres & Auto, was acknowledged “CX Leader of the Year”; and the company also took home the “Best CX Transformation” award.

As the ultimate accolade in CX, The CX Awards benchmark, recognise and celebrate CX excellence and innovation across Australia and New Zealand, providing CX leaders with credible recognition of their work.

Steve Grossrieder, CEO and Executive Director of JAX Tyres & Auto believes the awards are a natural outcome of the work the team does every day. “At JAX, our point of differentiation is to create value for our customers. Our focus is providing solutions that help them on their journey with safety and surety. When you have a team that fully believes in providing an excellent customer experience, results follow. It’s incredibly humbling to receive these awards against some of the most trusted and well-known brands in Australia.”

“CX is a rapidly evolving landscape in Australia and New Zealand as it becomes an ever more important differentiator for brands in the quest for market share,” said Mark Abay, Co-Founder and Content Director of Ashton Media, the organisers of The CX Awards.

“As we all grapple with the unique challenges thrown our way in 2020, winners such as JAX Tyres & Auto are truly setting the standard and the pace of innovation for CX leaders in this space, and we’re honoured to celebrate and recognise the work that they’re doing to further evolve customer experience in the region.”

The winners are chosen by a judging panel comprised of industry experts, including Emma Harrington, CEO, NRMA Motoring and Membership; Lisa Dowie, Chief Customer Officer, PEXA; Stephen Scholtz, Director of Customer Insights, Transport for NSW; Belinda Dimovski, Director Engagement and Support, Australian Red Cross; Elyssia Clark, Head of Customer Insights and Strategy, SEEK; and David Pisker, Group Head of Customer Experience, Officeworks.