Jim's Glass Set To Crack Domestic Glazing Market
THE Jim's Group latest national franchise division, Jim's Glass, has ambitious plans to recruit independent glaziers across Australia to join forces and transform the fragmented domestic glazing market.
Divisional manager Phillip Mauviel, has done his homework, and believes domestic glazing is the ideal market to apply the Jim's Group successful franchise formula.
According to a recent IBIS World report, the Australian Glazing industry is currently worth $2 billion, of which the domestic window replacement segment is worth $300 million. Jim's Glass, will focus initially on this domestic segment.
"The current market leaders have a massive 38 per cent share, and the next biggest player has 8 per cent. There is a big difference between number one and number two and that is because 55 per cent of glazing businesses are one man shows, and the next 40 per cent employ less than 20 people," Phillip explained.
"These are the glaziers we hope to become Jim's Glass franchisees and franchisors."
"We all know replacing a broken window at home is a 'grudge purchase'. It's not something you have to do on a regular basis, but when a breakage happens you need to fix it immediately, so who do you turn to? You either go for brand recognition or someone local."
"By re-branding as 'Jim's', independent contractors will immediately have national brand recognition, whilst retaining their local status, with the added Jim's Group support of marketing, training, and our reputation for outstanding customer service," Phillip said.
Jim's Glass launched in Adelaide on May 1 with two company-owned vans.
"It's important we get any bugs ironed out at our expenses before we sell a franchise and then before we sell a region," Phillip explained.
"We are committed to the success of the franchisees, and that is the Jim's philosophy and it is what attracted us to the Jim's Group to launch this national expansion."