Business Franchise Australia


Jim’s Mowing’s epic effort for Movember

Jim’s Mowing has successfully completed their epic journey in the name of men’s health this Movember.

The ambitious MoAthon saw more than 170 Jim’s Mowing franchisees push a lawn mower through four states from Hobart to Brisbane, raising much needed awareness for prostate cancer, testicular cancer and mental health.

Setting off from Hobart on October 28, the Jim’s team travelled up through the centre of Tasmania, then across Bass Strait on the Spirit of Tasmania, arriving in Melbourne just in time to help launch Movember in its hometown on November 1. 

Supporting local moustaches and raising important awareness for men’s health through regional Australia, the MoAthon team continued their journey up the east coast of Australia, stopping to rest in more than 35 regional towns, passing through countless local communities and sparking conversation and awareness the entire duration of the journey. 

32 gruelling days, 2,740 kilometres, three tyre blowouts and countless blisters saw the MoAthon pass some of Australia’s most iconic landmarks including the Sydney Harbour Bridge and Australia’s eastern most point. Finally coming to rest in Brisbane last Thursday, the group of weary walkers arrived just in time to celebrate the mo-mentous effort at the Movember Brisbane Gala Parté at The Tivoli.

Greg Puzzolo, Divisional Manager of Jim’s Mowing spearheaded the initiative, with support from the Movember team.

“What a fantastic accomplishment the MoAthon has been, everyone who has been involved should be proud of their efforts,” said Greg.

“We’ve walked through rain, hail and shine, seen some of the most beautiful places in the country and connected with many people along the way.

“Last year we managed to mow the world’s biggest Mo at Avalon airport in Victoria, and this year we wanted to do something even bigger to raise even more awareness for men’s health issues,” said Greg.

“We’ve certainly done that! We’ve also met fantastic people, been welcomed into many communities and have had conversations with many people who have been touched by men’s health issues.”

“I’d like to thank everyone who has supported us along our journey, and look forward to working on the next big project to support Movember in 2014,” he said.

Overwhelmed by the support, Movember Country Director Jeremy Macvean commented, “We have been blown away by the sheer grit and enthusiasm of the entire Jim’s team. Torrential rain, blistering heat, weary legs and itchy top lips could not dampen their spirits or quell their determination to spread the men’s health message.  I’d like to send a huge thanks to Jim’s Mowing for their outstanding support ­­­to raise vital funds and awareness for prostate cancer, testicular cancer and mental health.”