Jim’s Mows Worlds Biggest Moustache
25 Jim’s Mowing franchisees from all over Victoria recently converged at Avalon airport on their ride-on mowers, ready to help create the world’s biggest grass-mown moustache to help promote the men’s health initiative, Movember.
The grand-scale event was the culmination of an idea by Jim’s Mowing Divisional Manager Greg Puzzolo who wanted to lift the bar as far as PR for Movember goes.
Greg got the ball rolling by enlisting the help of Kent Boorman from Movember, Andrew Kelly from FC Business Solutions (Jim’s Group P.R company), and Jim McClusky, CEO of Avalon Airport.
With just days to go, Nep Thach from Jim’s Group IT office translated the Movember moustache graphic into a workable template and Greg, along with fellow Jim’s Mowers Mike Davenport and Mark Richmond – armed with some string line and a tape-measure – staked out and marked-up the site ready for mowing.
On the morning, the 25 dedicated Jim’s Mowing franchisees and franchisors converged on the site – as did the media.
The result was indeed the world’s biggest grass moustache and the fantastic media coverage by Channel 10 and Channel 7 ensured it was well worth the effort to highlight the importance of Movember, not to mention Jim’s Mowing partnership with this extremely worthwhile cause.