Business Franchise Australia


JUMP! Swim Schools make a huge splash in Western Sydney


Western Sydney’s population is growing rapidly and with it, the demand for swimming lessons for children – an opportunity that many franchisees are currently capitilising on with JUMP! Swim Schools set to open more than six new sites in the area during 2024.


The Greater Western Sydney region runs from Windsor in the north to Campbelltown in the south, and from Parramatta in the east to Penrith and the Blue Mountains in the west, comprising of 14 local government areas. JUMP! Swim Schools has earmarked sites at Glenmore Park, Caddens Corner, Leppington and Windsor just to name a few, in addition to 7 sites that are already open in the region including Villawood, Seven Hills, Marsden Park and Box Hill.


According to Western Sydney University, the population in Western Sydney is projected to reach 3 million by 2036 and to absorb two thirds of the population growth in the Sydney region – making the region one of the largest growing urban populations in Australia.


With swim class wait lists still plaguing parents across Australia, JUMP! Swim Schools CEO Mark Collins said there was room and a need for all of these new swim school sites, and more.


“We’re seeing swim schools open in Western Sydney and other growth corridors and they are at capacity before their doors even open – the demand is that strong,” said Mark.


“In new growth corridors like Western Sydney, it takes time for councils to build large aquatic centres. We can have pools successfully built and operational very quickly ensuring franchisees hit the ground running with their business and parents can access life-saving swim skills for their kids without a wait time.”


The majority of new immigrants (60%) that come to Australia also settle in Greater Western Sydney.


“These parents are quickly realising the importance of teaching their kids swim skills given so many activities here revolve around the water and swimming lessons are very much a rite of passage for children in Australia. Many of our sites are also now running adult swim lessons for adults who many not have had the opportunity to learn to swim as a child.”


JUMP! Swim School franchisee Katrina Soleiman, who is soon to open her new site at Glenmore Park, said that the opportunity was very clear to her.


“I live in Western Sydney, approximately 20 minutes from Glenmore Park, and see a lot of growth happening as more people move west for affordability,” said Katrina.


“I think there will be more opportunities for more swim schools in the area as there’s already such a high demand.”

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