Just Cuts announced the success of its #Hearts4SANE campaign, which saw clients and stylists across the network come together to raise over $20,000 in for national mental health charity SANE Australia.

Stylists from the Australian franchise network collected $1-$2 gold coin and EFTPOS donations in salons for five days before Christmas to help fund the critical work of SANE Australia in supporting people affected by complex mental health issues such as schizophrenia, bipolar disorder and obsessive-compulsive disorder (OCD), as well their carers, friends and family.

Just Cuts Clients purchased over 16,000 SANE Australia Blue Hearts which they also signed to show their support. The hearts were displayed in salons for the fundraising drive.

SANE will use the donations to reinforce existing support services including a national freecall help centre with experienced counsellors and online chat capability and 24/7 moderated online forums with live chat.

Just Cuts CEO, Amber Manning, said the result is another example of stylist’s ongoing commitment to the welfare of the local communities in which they work.

“I’m amazed by this effort from our 2,500 Australian stylists and their clients for SANE Australia,” she said. “I was incredibly proud to scroll through social media shots of salons covered with blue hearts over our five-day fundraising drive, and the amount raised by our clients and teams is especially impressive considering COVID has impacted trading for so many small businesses like ours.”