Just Cuts has taken out the Digital Innovator prize at the Australian Retail Innovators awards in recognition of the brand’s ongoing commitment to convenience that continues to deliver for Clients.
Now in its fourth year, the awards are presented by Retail Doctors Group and form part of Australia’s largest omnichannel retail event, Retailfest, which was held at the Gold Coast Convention Centre for 2023.
Just Cuts have also invested in developing an internal app that allows all employees to accumulate points from sales, referred to as the empowerment program. When Stylists empower Clients with JUSTICE Professional products exclusive to Just Cuts salons they earn points they can redeem for rewards like gift cards with major retailers.
Just Cuts CEO Amber Manning accepted the award at a Gala Dinner held at QT in Surfers Paradise.
“Digital innovation is important to us because we know it’s important to our Clients and teams,” said Amber. “Our digital innovations need to be simple because we specialise in cutting hair for everybody, and all digital technology is designed to provide practical improvements in our salons.”
“Digital transformation is an internal process as much as an external one. By using digital technology to monitor individual Stylist Cut rates, manage rostering and identify busy periods and track sales, we can capture what’s working and identify areas for improvement to ensure every Stylist provides and every Client receives a WOW service experience at Just Cuts salons.”
“Mental health is a big charity focus for Just Cuts owners who represent a growing network of small family owned businesses. That’s why we invested in a first for the hairdressing industry during COVID– a digital mental health and wellbeing service that both our salon owners and Stylist teams can access anytime, anywhere.”