Leading courier and freight service appoints first-ever Chief Commercial Officer


Leading parcel delivery service CouriersPlease (CP) has appointed its first-ever Chief Commercial Officer to oversee the merge of the sales and marketing team and further align the company’s outputs to create more cohesion. The newly created role is part of CP’s recent structural change.


Before being appointed to his new role at CP, Paul Roper was Victorian State Manager at CP for three years. He has gained 25 years’ experience in logistics and transportation across major global organisations. Paul’s particular experience is in sales management, global business development, and designing efficient supply chain models that deliver customer value and shareholder returns. In his 19 years at DHL Express, Paul spent 13 years overseas, with postings in New Zealand, Fiji, Malaysia and Singapore – holding various roles including National Sales Manager (New Zealand & Malaysia), General Manager South Pacific as well as Global Multinational Customer Director South Asia. Paul has previously been Network Manager of Global Operations at TOLL and International General Manager at TNT Express.


As Chief Commercial Officer at CP, Paul will be responsible for supporting revenue generation across all channels within the company as well as supporting key customer acquisition nationally. Paul will work closely with the sales team to develop attractive products and services to bring to market and drive marketing strategies. Currently, he is leading his team in working on an after-hours point-to-point delivery, which will launch before July. It will enable consumers to receive twilight or weekend delivery, allowing retailers to keep trading after their stores have closed for the day.


Paul says: “I’m thrilled to step into the new role at CP to oversee structural changes and enhancements over the coming months. I have a keen interest in exploring and investigating digital marketing strategies and understanding how technology can play a role in improving specific commercial areas. We will continue to challenge ourselves and the way we can improve and innovate our services and offerings for consumers and businesses. I’m looking forward to delivering many new initiatives in the months ahead.”


Mark McGinley, CEO of CP, says: “We’re very proud to have Paul as our first Chief Commercial Officer to lead CP as we undergo our digital transformation. Paul has a wealth of knowledge and experience from his longstanding career in this industry, and we’re looking forward to him leading the team as we continue to expand. In the short time Paul has been in this role, we have already seen him deliver strong results – signing off major customers this month and the huge success we are having on our returns solution, Boomerang. We’re excited about the future of CP and the strong team we have to execute this.”


CP’s restructure will see the sales and marketing team merge to build a closer relationship with joint accountability for revenue generation.