What’s almost as good winning the lottery? Selling the winning ticket!
For The Lott’s retailers, being a franchisee with one of Australia's largest retail franchises brings a range of benefits – from ongoing operational and technical support through to receiving a commission from the sale of lottery products.
But for the hundreds of outlets that sell a division one winning entry each year, the highlight is playing a part in changing their customers’ lives.
For many Aussies, winning the lottery is a once-in-a-lifetime, dream-come-true experience, but according to some of The Lott’s retailers, selling the winning ticket is equally as rewarding.
The Lott’s retailers receive a commission for every lottery ticket they sell. While they don’t receive any additional commission if one of those tickets wins division one, franchisees are more than happy to bolster their outlet’s reputation by being associated with big prizes.
General Manager Lotteries Retail Antony Moore said for some outlets, selling a major prize was as exciting as if they had won the prize themselves.
"For many of our outlets, selling a major prize is a dream come true, and the excitement never fades; whether it is the first time they've sold one or the tenth time," he said.
"Hearing that one of our customers had won division one put a smile on the faces of the entire team! Being able to play a part in changing someone's life is pretty exciting!" – Rod Hurley, Waterfront News
"Wonderful! It was just as good as if I'd won the lottery. Excitement all around. Fancy being able to hand over a two million dollar ticket to somebody!" - Hope Waters, Robertson Newsagency
While retailers were happy one of their customers had won the big prize, Mr Moore revealed they were equally ecstatic when that customer was a regular visitor to their outlet.
"It's even more special when they are regular customers who go out of their way to visit our store. When they came into the store, we got to congratulate them and share some bubbles and a few tears of happiness and joy! This is life-changing for them, and we are so happy for them!" – Lyle Reilly – Mount Cotton Road News
"The customers are so happy for our town and the winner, of course! The community is very tight, and good news like this is so welcomed. The customers are not too disappointed that it's not them, just really happy that the win has come to Gundagai." – Penny Nicholson, Gundagai Newsagency
A recent survey found 63% of The Lott outlets believed selling a division one or major prize had increased their reputation among existing and potential customers as a “winning store”.
"To help our retailers share the amazing news they are a division one winning outlet; we provide a range of support, including digital and print promotional collateral, media campaigns and a permanent plaque for them to display,” Mr Moore said.
"Our customers are always happy to share in the news of a division one win. It cements in their minds that dreams can come true in this outlet." – Peter Drever, Bacchus Marsh Newsagency
"We have such a great community of customers that I know all of them will be as equally happy for us to sell a division one prize as they will be that a local won." – Nathaniel Henderson, Burnt Bridge News & Lotto
The home of Australia's Official Lotteries, The Lott operates and markets Australia's leading lottery games customers know and love creating everyday winners, winning every day.
Last financial year, more than 104.9 million winners took home more than $3.45 billion in prize money from their favourite games at The Lott, including Saturday Lotto, Monday and Wednesday Lotto, Powerball, Oz Lotto, Set for Life, Lucky Lotteries, Keno, Super 66, Lotto Strike and Instant Scratch-Its.
In the 12 months to 30 June 2020, Australia's Official Lotteries contributed more than $1.4 billion via state lottery taxes and donations to help community initiatives, such as hospitals, health research, disaster relief and education.