Business Franchise Australia


Loyalty Now partners with Medibank to help Australians Live Better

Loyalty Now, the leading frictionless, card-linked loyalty technology company, has announced a new partnership with Medibank, one of Australia’s largest private health insurers, to help reward Australians for prioritising their health and wellbeing through its exclusive health and wellbeing program.

Live Better rewards is Medibank’s health and wellbeing program, designed to help eligible Medibank members with hospital or extras cover to live better. Eligible members can earn Live Better points that can be redeemed for great rewards from its range of health and wellbeing partners.

In response to feedback from its members to make Live Better rewards simpler and more rewarding, Medibank has evolved the program for the better. Following a successful proof of concept, Medibank and Loyalty Now have partnered to create a fully-integrated loyalty and rewards solution, which lets Medibank members link up to five payment cards to more seamlessly earn points when shopping with leading health and wellbeing brands, that can be redeemed for rewards.

As part of its Live Better rewards partner program evolution, underpinned by Loyalty Now’s proprietary technology, eligible Medibank members can now earn Live Better points at more health and wellbeing brands, including Apple, adidas, THE ICONIC Sport, House, Fitbit, and Onsport.

Medibank’s Lado Botchorishvili, Head of Development and Delivery – Live Better, said, “We’re excited to partner with Loyalty Now to give our members even more opportunities to be rewarded for prioritising their health.

The partnership with Medibank builds on Loyalty Now’s continued growth trajectory, further cementing its position as a market leader in the business-to-business (B2B) card-linked offers (CLO) loyalty and rewards space.