Mail Boxes Etc. Australia wins global marketing award
Mail Boxes Etc. (MBE) Australia scooped the MBE Marketing Excellence Award 2015 last month. The MBE Marketing Excellence Award rewards outstanding marketing ideas and marketing campaigns. Competing against 31 other countries, MBE Australia head office entered a Wide Format campaign from a 2015 quarterly marketing action plan, which research determined to be highly successful. The success of this campaign has seen MBE Australia increase awareness and sales across wide format and continue to experience growth in this market.
CEO Clayton Treloar was on hand at MBE global head office in Milan to receive the trophy from Chief Executive Officer MBE Global Paolo Fiorelli. The award is a testament to the ongoing marketing improvements made by the MBE Australia head office team under the guidance of Treloar.
'Our marketing has gone from strength to strength over the past two years, coinciding with the establishment of an internal Franchisee Advisory Committee and marketing manager Sioux Tempestt joining the team. The feedback I am constantly receiving from our network is overwhelmingly positive to say the least. With our improved marketing strategies and collateral, franchise owners are benefiting through sales growth and continued building of the MBE brand,' Treloar said.
MBE provides business to business services in design, print, and shipping and champions the work/life balance under a five-day-a-week business model with typical working hours from 8:30am- 5:30pm. MBE now offer financing options for franchisees for up to 50 percent. This development comes as the brand projects four new franchises to open nationally by the end of the year, with a focus on regional areas.