Michel’s Patisseries secure customer satisfaction award

Michel’s Patisserie customers may have always thought their local coffee shop was the best, but now they have proof with Michel’s Patisserie recently named the nation’s Coffee Shop of the Year in the Roy Morgan Customer Satisfaction Awards.

It’s the fourth consecutive year Michel’s has taken out the award – no mean feat in the competitive world of coffee.

The Roy Morgan Customer Satisfaction Awards recognise retailers that go the extra mile to satisfy their customers.

Michel’s Patisserie Managing Director Alicia Atkinson said while all of their coffee shops frequently received customer compliments, it was heartening to once again be recognised at a national level.

She said the secrets to their success boiled down to great tasting coffee perfectly poured by talented and friendly local baristas and their French-inspired patisserie products.

“Our customers initially come for our award-winning coffee, but come back again and again for the welcoming service Michel’s Patisseries have become renown for,” she said.

“The unique Michel’s coffee blend has been designed for the Australian palate, and overseen by our internationally accredited Master Roaster.  Sourced from beans from around the world, our coffee embodies rich notes of chocolate underpinned with subtle berry flavours that perfectly complements our patisserie range and is a favourite with our customers.”

Ms Atkinson said Michel’s Patisseries across the country would not rest on their laurels and were always on the lookout for ways to improve the customer experience.

Michel’s Patisserie is part of Australia’s largest multifood franchise operator Retail Food Group (RFG). It owns the Donut King, Brumby’s Bakery, Michel’s Patisserie, bb’s café, Esquires, The Coffee Guy, Pizza Capers Gourmet Kitchen and Crust Gourmet Pizza franchise systems.