Business Franchise Australia


Michel’s Patisserie Finalist in Australian Retailer of the Year

Michel’s Patisserie has been named as a finalist in the Australian Retailers Association’s Retailer of the Year Awards. Open to any major retailer across Australia with more than ten outlets and a proven dedication to the ongoing success of the retail sector, Michel’s Patisserie was the only finalist named from the coffee shop/café industry.

More than 600 qualified Baristas work throughout Michel’s Patisseries network of 316 stores, and serve an average of 20 million cups of coffee Australia-wide each year.

As a finalist for Australian Retailer of the Year, Michel’s is in good company alongside other iconic Australian retailers including Best & Less, Myer and The Good Guys.

Michel’s Patisserie Managing Director Steve Pagett said that being named a finalist for the Australian Retailer of the Year award was testament to the hard work of the business’ franchisees.

“We are ecstatic to have been named as a Finalist for the Australian Retailer of the Year,” said Mr Pagett.

“As well as being in good company alongside other successful Australian Retailers, we are proud to be one of the few franchises named as a Finalist in the awards.

“This is testament to the hard work and commitment of all of our franchisees across the country, the dedication of our operations and marketing teams and the support of Retail Food Group behind the Michel’s Patisserie brand.”

Michel’s Patisserie has won a number of independent accolades over the years, including the Roy Morgan Coffee Shop of the Year Award for 2012 and 2011, a Gold Medal at the 2012 Annual Golden Bean Roasting Competition, Best Tasting Coffee in Australia by CHOICE Magazine in 2010, Best Espresso at The Golden Bean’s Coffee Roaster Competition in 2007 and 2006, the American Specialty Coffee Association’s Best Espresso award in 2005 and was the coffee used by the Winner of the World Barista Championship in 2003.

Michel’s Patisserie is part of Australia’s largest multi‐food franchise operator Retail Food Group (RFG). With more than 105 million customer visits a year RFG owns the Donut King, Brumby’s Bakery, Michel’s Patisserie, bb’s café, Esquires, The Coffee Guy, Pizza Capers Gourmet Kitchen and Crust Gourmet Pizza franchise systems. In addition, the Company roasts more than 1.2m kilograms of coffee annually through the Evolution Coffee Roasters Group, Caffe Coffee and Barista’s Choice coffee brands.